Jenny Balance: smart, beautiful, and sophisticated, she is the brains behind Wild Rope, a new company based on the love of dogs and style. Based on a traditional nautical technique, Jenny splices and whips her own rope, and then uses a technique of traditional dyeing to blend design with function. Each rope is 100% cotton, and 110% sweet. We had a chance to chat with Jenny and learn more about this craft, the new endeavour and to celebrate her as this July MC’s Debut Artist. Tell us…


At the Market Collective, we have worked with thousands of artists and supporters over the years. Some people pop in and move on, and others stay to become your family of friends. We met Aman and Steph over their amazing food from Naaco, and simply saw them as a quirky couple that made delicious treats. We fell in love with them, and their support to the MC has been phenomenal. However, life exists far beyond the MC weekend walls, and everyone at the end of Sunday’s mayhem packs up…

July 8-10 | Volunteer Registration

The MC Volunteer Team is looking for some outstanding individuals to volunteer for our July event. Interests in music, food, art, people and friendly experiences are an asset. Volunteers get full admission for the weekend, a volunteer t-shirt, a limited MC tote bag, a $10 gift certificate, a $10 food voucher and a photo booth print voucher. Persons of all ages are welcome to volunteer! Contact MC Volunteer Coordinator Josh at for more info.   To register for a shift, please click Here.

Forks in the Road | Food Truck Line-up

Market Collective is branching out this weekend to host our first ever food truck rally – Forks in the Road. Forks in the Road is a Fort McMurray fundraiser that will be held on June 11th and 12th, and will be located outside of Eau Claire. This FREE all-ages event will run from 11am – 8pm each day. The weekend will include a delicious line-up of food trucks (over 20 each day), amazing DJs, an all-ages licensed beer garden, a photobooth and activities for kids….


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