Blue Collar TextilesMeet Tyler Wheeler: industrious, creative, and the first Market Collective Debut Artist for 2016. Hailing from Red Deer, Alberta, Tyler infuses his city with talent, drive and an eye for quality and detail that can’t be matched. We had a chance to ask Tyler some questions over the holidays to hear more about his process, and what he’s looking forward to the most with being at this upcoming MC.

Tell us about Blue Collar Textiles and how it all began.

Blue collar textiles started roughly 3 years ago, though I was making and creating things beforehand. It was just on a smaller scale and under no title.

I started the brand all because of a close friend of mine who happened to be a woodworker asked me to make him a denim apron, “like the old days”. I began researching early work wear and apron examples for inspiration, and came up with the aprons I still sell today, though they are a bit more refined. Once I made his and he worked with it awhile, he suggested I take it further and start something small-based around them. From there it sort of snowballed into a variety of different bags along with my aprons.

You are from Red Deer, and as a debut artist (and man with little social media) we don’t know too much about you (yet). Tell us what a day in the life of Tyler Wheeler. What makes a good day in your books?
A good day to me is a productive one. I like to work, create things, and design new things to make, though my design process may be a bit primitive compared to others.
unnamed (1)By the name Blue Collar Textiles, you seem to be incorporating the concept of ‘Blue Collar’ into the work that you do. Is there something about this concept that appeals to you, and how is it shown in your work?

I was raised in a blue collar, working family. If something broke, you fixed it before you bought a new one. You made things last and worked hard for everything you had. I try and reflect hard work and the blue collar attitude in everything I do and make.

Screen Shot 2016-01-15 at 12.03.11 AMWhat are the pros and cons of being a part of the creative industry?

I like having the freedom and ability to make something that randomly pops into my head, that’s a great aspect of what I do. I also enjoy being able to make someone exactly what they need for their job or life in general. A small setback of being in this industry, though I am used to it now, is people not quite grasping the fact that everything I make is custom made, I am not a factory and my prices do not reflect that, but I try to be as fair as I possibly can with what I charge.

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We have a lot of things to share about our city, and would love for you to enjoy your time here. What are some things to check out in Red Deer when we’re visiting?

I feel like a lot of people in Alberta think Red Deer is just gasoline alley. Although, the donut mill out there does make a pretty tasty  coconut donut. Red Deer also has a great trail system that runs throughout the entire city. We have also been working hard to update our downtown to bring it more up to speed with the rest of the world. In the heart of downtown, you will find the world renowned Classic Tattoo Company, if getting tattooed is your thing. A ton of antique stores I like to wander around in are spread around the city, and I’ve been told our value village is the best. If you’re in town long enough to grab some dinner and a drink, I suggest checking out Bo’s or Red Boar Smokery.
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As a debut artist, you are now a part of the Market Collective and will be showcasing your work with us for the first time. What most are you looking forward to?

I’ve never actually been to Market Collective. I’ve always heard rave reviews about the whole experience so I’m super excited to check out other artists, see some new things, see some old friends and meet some new people over the weekend.

How can people see more of your work and contact you?

Well, like you said, I am a man of little social media, but the good news is I am working on getting a website equipped with a store, which will hopefully be up by the time of the market. Until then, you can check out my Instagram @bluecollartextiles and feel free to drop me a line with any questions or comments on me or my work to:


February 12-14 Volunteer Sign Up

Feb 2016 Volunteer

The volunteer registration is now open for the February 12-14 Market Collective. This is a great way to get to know new people, the Market Collective community and this wonderful talented city. No prior volunteer experience is necessary. If you are energetic, passionate, and committed, we want you!

Each volunteer is given a volunteer package that includes: MC gift card, Meal Card, Photobooth Voucher, Tote Bag and T-shirt.

If you would like to schedule a shift, click Here.

Questions? Email Josh Sison:


jeff and ryan
Jeff and Ryan Jordan are the brother duo behind Form & Forest Industries, a boutique studio workshop that focusses on beautiful pieces for the home. These two see the passion behind creating a home that feels (and looks) amazing. We had a chance to ask these two a few questions on their practice, the lifestyle surrounding it, and their thoughts on being a part of the MC. Enjoy!jeff2 CollageTell us a bit about your work and process. What can we expect to see at the Market Collective?

Some places just feel good. The minute you walk through the door, you want to settle in and stay a while. You can’t help but curl up by the fireplace with a blanket and a good book. You want to throw a party, lounge on the deck, or have a conversation with a good friend in a cozy corner. It all comes down to the design, the design of the space, the design of the objects in the space, and the design of the objects that make up the space.

At Form and Forest our passion is design and our obsession is to wipe away the malaise of modernity in a pursuit of authenticity. We look to awaken your senses through our beautifully designed product collections designed and produced in house. We seek to combine the best of traditional techniques and materials melded with cutting edge technology, machinery and design to explore and interpret traditional materials in new forms.

At the upcoming Market collectives we are very excited to move away from larger client focused projects and introduce our first product collection consisting of of a wood and leather hinged coat hooks, leather wine racks, a series of leather pendant light fixtures, wooden stools along with some playful tangrams.

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The name of your company speaks on the marriage between design and nature. How has this collaboration between these two concepts inspire your work and personal life?

We suffer from two distinct passions. We are crazy about good contemporary design, and we love going to the cabin to get away from it all. So we decided to bring these two disparate yet complimentary passions together as Form & Forest. Form is the design, and Forest is the cabin lifestyle where a swim in the lake is as good as a bath. We believe we need to connect with nature in a deep and fundamental way and that disconnecting from the everyday allows us to come back with a fresh perspective to apply design solutions to the complexity of modern life.leather basket

 You use both traditional methods as well as modern technology to create your work. How do you feel that each of these methods contribute to the feel of your designs?

orange stoolDigital fabrication coupled with parametric design techniques allows us to push traditional material and form beyond their traditional limits. Our process involves numerous iterations with the ultimate goal of deceptive simplicity. We embrace technology not for its ability to generate traditional forms more efficiently but for the endless possibilities it affords us. We use our modern tools in much the same way as the traditional craftsman use their legacy tools, it is a tactile process of feeling how the material reacts to the tool and making fine adjustments to the ultimate outcome.

Based in Golden, BC, you experience the beauty of the outdoors in a small town context. What do you see as the benefits and fallbacks of living in this type of setting?

white stoolLike any good modern paradox the romance is usually upset by the banality of the everyday. A foot of fresh powder and you make a few fresh tracks before heading into the workshop. Walk off the frustration of laborious day by a hike to a remote mountain lake after work. There many close relationships with a tight knit community that is always stopping in for a lively chat. With modern technology you are connected to international markets with few problems. However, the hardware store always has everything but what you need, shipping can be costly and online interaction to connect with broader design and maker community is no substitute for the inspiration that comes from direct interaction. We find the balance of making the most of the local benefits and getting out to the larger international design hubs, particularly Spain is a pretty good trade off of living and working in a small mountain town.



You have been chosen as one of four debut artists for this upcoming Market Collective holiday series. What are you most excited about being a part of this collective and event?

We are very excited to be a part of The market collective, it is the perfect venue for us to introduce ourselves and get acquainted with Calgary’s maker and designer community. We are eager to put our works out there and interact with Calgary’s design savvy consumers. The fact that the Market Collective is licensed and serves exceptional cocktails, is the feather in the cap.

How can people contact you and see more of your wonderful work?

You can check us out on instagram or our website…thanks!

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December 4-6 Photobooth Event

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The photobooth album from December 4-6 is now up. Download your photos here.

Holiday Meditation Workshop December 12th 11:00am – 12:30pm

Stillness and Surrender (1)“I want to breathe love, be love, see love, and embrace a life of love. When we come from a space of love we create a larger container to heal our wounds as well as connect with ourselves and the world around us on a deeper level. Join a small intimate tribe of individuals in learning more about love and meditation , how to create or deepen our practice, and how to become more conscious in creating a life of love, through meditating.”
Cassie Zaychuk is hosting our first ever meditation workshop: December 12th from 11:00am- 12:30pm.  Take space, and create a centre of healing this Saturday.
Suggested donation is $10, and 50% of those donations will be given to the Sheriff King Women’s Shelter.


DSC_0073Kourtney Branagan is our third Market Collective Debut Artist for this upcoming weekend, and we are so excited to have her showcase her work. Her love of the mountains, and her ability to craft up some beautiful work, has inspired us here at the MC. Alongside, two beautiful daughters, Kourtney works between nap times, and rises with the sun, to continue creating alongside family life. We had a chance to chat with her about life, what inspires her, and the daily routine that works for this beautiful mother. Come and visit Kourtney this weekend; her passion for the holiday season is contagious! She is even generously giving a free little ornament for every purchase made!

Tell us a bit about your work and process. What can we expect to see at the Market Collective?

I really want to keep my work focused around the principle ‘simplifying nature’. In particular the mountains. I know they are these huge, vast, complex, and mighty structures in real life – but for me, they represent a sense of calm, serenity, and simplicity in life. I hope to capture that with my simple shapes and clean lines through my string art.

With two young girls running amok I needed a creative outlet that let me play with power tools and be creative with colour choices. I often work in batches taking advantage of nap time or school hours – I will cut and sand one day, stain another, then hammer and string during the evenings. I have also been known to do some stringing while supervising bath time or lunch. My oldest is five and she likes to consult on colours with me. I will also often sit down and paint beside my girls – I can work on water colours while they come up with a bunch of other beautiful pieces. I try not to get too hung up on perfectionism while painting – rather letting it be a pretty loose affair.

I will be bringing many of what I consider my ‘classic’ pieces to Market Collective – solo and triple mountain boards in various sizes – including some minis for stockings or secret-santa gifts, poppy water colours, and some more abstract water colours inspired by sunrises and sunsets. I also hope to have some new mountain pieces playing around with reclaimed wood, leather, and other stringing materials. I hope they turn out as good in real life as I am imagining in my brain!


The name ‘Agnes in August’ seems like it has a history behind it. How did you decide on the name of your company?

When my hubby and I got married we took a mini-moon (a very short honeymoon) for a few nights to Lake Louise. It was August and the first day we hiked the loop connecting the two tea houses starting first at Lake Agnes. It remains as one of my best mountain memories. The mountains have always been a special place where we can connect with each other, our families, and our friends. For me Agnes in August is about creating and making positive memories and fostering relationships with others and nature.

A side note – my first ever Etsy sale was a gift from one friend to another – exactly how I hope to see Agnes in August flourish!


What advice would you give to artists beginning their practice and business? What have you learned from being a creative entrepreneur in Calgary and how do you think this would translate to other cities?

I think connecting with your product on a personal level has really helped me be invested. While I am in the process of creation I like to reflect on our adventures in the mountains or days spent watching the sunrise with my girls (yes – they are early risers!) I create my work out of love for my experiences and treasured memories.

Having connected with other makers early on to help bolster support and encouragement has been key. I think opening yourself up to friendships, mentorship, and collaborations are all key to entrepreneurship.


What are some future goals you have for yourself, both in your practice and personal life?

I always say I want to spend more time in the mountains. Truthfully we let ourselves get busy and forget to schedule it in as often as I would like. Perhaps after Market Collective I will treat myself to a night away in the mountains! This year we are going to introduce our oldest to snowshoeing and downhill skiing. Now that sounds like an adventure!

I mentioned it a bit earlier – from a creative standpoint I would love to use some new materials. Leather really appeals to me – maybe it reminds me of all the cows that hang out along highway 66.

12144320_695473507254699_1418491189_n You have been chosen as one of four debut artists for this upcoming Market Collective holiday series. What are you most excited about being a part of this collective and event?

First of all – thank you for picking me! Wow, so humbled.

Really I just cannot wait to be a part of the hustle and bustle. I adore Christmas. Adore. In fact I am giving everyone who makes a purchase a free ornament. And probably all the kiddos too just because they are all so stinkin’ cute. I think being able to meet other makers, shoppers, and be a part of this crazy community is a gift in and of itself. That gift – people is what I am most excited about.

How can people follow you and find out more about your work?

Visit me on instagram or check out my Etsy page!11909961_933749350027657_445444977_n

Photo Booth Photos are Now Online and Santa Photos Every Sunday!

Photo booth photos are now online! Also, Santa visits the Market Collective every Sunday, so come on by and get your photo with this beloved man! Prints are $5, special Santa prints are $10, and downloads are free and available online. Here are some favourites from last weekend! Click on the image below for more!

Santa Collage

Event Photos on now online!

A big thank you to Mike Tan from Diane + Mike  and Allison Seto for taking such beautiful photos this past MC weekend! You can check them out here!Stage Photo Nov 27





kevandchristine1Christine Sheu and Kevin Helm are the talented duo behind 2point54, a furniture and product design company located in Calgary, AB. The company started as a collaboration between two friends who shared an obsession with meticulously crafted items, and has most recently been chosen as the second series of our MC Debut Artists this holiday season. We had a chance to pick the brains of these two pals, and hear their thoughts on their process, being in a partnership, and the lessons and freedom found by following your dreams. We thoroughly enjoy and appreciate their work here at the MC, and we hope you do too!

Tell us a bit about your work and process. What can we expect to see at the Market Collective?

TL Console with lofty stool_white wash and black smallC –  Our approach to design is holistic and collaborative throughout a project. From sketching, modeling, prototyping, selecting materials and final production, we are constantly bouncing ideas back and forth. Sometimes the process can be long and tedious, but there are those amazing moments when things finally click and we power through to surprising outcomes.

K –  I’ll admit that there are numerous occasions where we think we are onto something brilliant in a design, only to realize in talking it out and by physically modeling it, that its not possible or looks good on paper and that’s it. All our products go through several revisions in the design whether it be the dimensions, general aesthetic or material choice before we are happy with the end result.

C – For Market Collective, not only are we showing a selection of our favorite furniture pieces, but we have also been working hard on putting together smaller designs. It has been a fun challenge the last couple of months brainstorming and creating works from the same material we use day to day, just in a different scale. We will also be pulling in some materials we play and experiment with outside of our usual hardwood and steel.

2point54_Boletti Credenza_ angle view_small Kevin, you returned to school after starting a career, and life path, in a completely different direction. What have you learned from this decision, and how would you guide others leaving the security of their current situation to follow their true path?

2point54_kevin grindingK – The decision to head down a new career path definitely was not an easy one, but its one that I am extremely glad that I took. A lot of people questioned why I would be making such a drastic career change at 32, and at times in the beginning I questioned myself as well, but you have to have faith in your self and persevere. Changing careers really helped me understand and define what motivated me, what truly made me happy and what I was capable of. A friend once told me that “if you are happy with what you are doing, you will always make money and the passion will always show in your work,” and that has truly stuck with me. I recommend taking baby steps into a new career before you jump in all the way. Take a night class or talk to people in the field to see if its something you really want to do and then find people who are going to support you emotionally and almost believe in your dream more than you, because you are going to hit some road blocks starting off and it can be discouraging. If its something you are really passionate about, dive in head first and don’t look back, it will be worth the effort.

Christine, you were raised in the US, and after studying in NYC, relocated to Calgary, AB. How do you feel the change of country and context has influenced your work and lifestyle?

2point54_christine jointingC – The biggest difference is the presence of Cheezies and lack of Cheez-its. Just kidding :D Nature has always been a big creative influence, so having access to the National and Provincial Parks is a gift. I absolutely love the mountains, the clouds and even the nutty weather. Each location I’ve lived has had its own pace and attitude. With such a young population from all around the world, Calgary has the opportunity to progress both creatively and sustainably. I would love to experience and contribute to that.

As a collaborative partnership, what do you feel that each of you bring as an element to your design and practice? What lessons have you learned along the way?

C – There are things in the business that we have to, for efficiency sake, split up and tackle, but for the most part we work on everything together. Starting a business has been a fast-paced education in topics ranging from marketing to construction to unexpected things like city regulations. When we run up against something challenging, it always helps to have someone to problem solve with.

K – We both have our own strengths that we each gravitate toward, with myself being the business side and Christine the technical side of design, but in terms of design ideation, we are lucky that we have similar design tastes and work very well together. We have learned that every design requires a bit of flexibility in the concept and if one of us is too stubborn on how we envision something, it will never get realized or live up to the potential as in a collaboration.2point54__Impartial Bench

You have been chosen as one of four debut artists for this upcoming Market Collective holiday series. What are you most excited about being a part of this collective and event?

DraftingTable-127C – I am really looking forward to interacting with other artists and visitors. There’s such a warm feeling when you are a part of a supportive, creative community that is hard to replicate in other avenues.

K – Market Collective is an amazing event to be a part of, as it is a great chance to see the abundance of local talent that can be found in Calgary all in one venue. Without events like this, certain artists would never get the recognition and exposure for their work that they deserve.

What is the best way to see more of your work and contact you?

Come visit us on our website at: or instagram

November 27-29 Weekend Highlights

ClothingDrive-Instagram  Santa-Instagram-02

Dec-Hashtag-01 Dec 4-6 Music Schedule


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